McDonald’s Headquarters, 2019
2019
McDonald’s Headquarters
Location
Paasheuvelweg, Amsterdam
Size
±5,500 m²
Type
Office
The transformation of McDonald’s Dutch headquarters into a transparent, open, and collaborative workplace that redefines how a global brand inhabits its space.
Building Development
Turning Corporate Space into Cultural Energy
The McDonald’s HQ redesign marked a strategic shift in how the brand expresses itself through architecture. Bakkers | Hommen developed a spatial narrative focused on connection, flexibility, and identity. Every design gesture — from circulation flow to material selection — fosters accessibility, creativity, and belonging.
Reframing Corporate DNA
Well-Being First
Flexible Infrastructure
our story
Key Milestones in Redevelopment
Our journey
2019
2019
2020
2020
2021
2021
Concept development and design studies
Construction and fit-out execution
Completion and relocation
Gallery
Statistics
Workspace as a Reflection of Culture
The redesign sets a new benchmark for purpose-driven corporate interiors.
Office redevelopment area (m2)
5500 Office redevelopment area (m2)
Employee satisfaction
95% Employee satisfaction
Operational energy reduction
40% Operational energy reduction
Challenge
Bringing a Global Brand Closer to Its People
The challenge was translating a world-renowned brand into an environment that felt authentic and personal. Corporate identity had to evolve from a logo into a lived experience, where openness and collaboration replaced formality and hierarchy.
Approach
Hospitality Principles in a Corporate Environment
Bakkers | Hommen approached the HQ like a public interior — a space of gathering, transparency, and rhythm. Warm materials, ambient lighting, and intuitive wayfinding replaced sterile corporate cues, creating a “home of innovation” for teams and partners.
impact
A Workplace that Shapes Culture, Not Just Work
The HQ became an emblem of brand evolution. It redefines what it means to belong within a multinational — balancing human experience with measurable operational improvement.
Social Impact
Environmental Impact
Economic Impact
